Visma Raet
At Youforce things move fast. Just like their mission to make HR & Payroll radically simpler with smart digital tools and AI. Software that works for you. Time back for your team.
So when it was time for a bold new rebrand, Visma | Raet brought me in to help shape the future of Youforce. From brand discovery to a full website redesign.
The result? A sharp, intuitive platform that feels as human as it is high-tech.Here’s how we brought that vision to life. Smart, focused, and refreshingly simple.
Shaping the brand direction
Before a single pixel was pushed, we dove deep into strategy. The challenge? Creating a brand that feels future-ready yet warm. We distilled the brand values — intuitive, human, and smart — into a new creative direction. Everything we built after this had one mission: less clutter, more clarity.
Design principles turned into digital decisions
Simplicity isn’t just a vibe, it’s a design discipline. We set digital rules to ensure consistency across every touchpoint:
→ White space as a feature, not a filler
→ Rounded corners for approachability
→ Crystal-clear language and clear value propositions
Web design with a human touch
Then came the design phase. The challenge was to balance tech-savvy design with an intuitive, human experience. It was about making complex tools feel effortless and calm. Focusing on the product and showcasing the AI integrations and smart triggers.
Building the design system & component library
With the visual language defined, I built out the component library in Figma. Cards, buttons, navigation, inputs – all structured and built to scale. The design system became our blueprint, giving both designers and developers the tools to stay consistent while moving at speed. Auto-layout and variables were the real MVPs here.
Developer handoff with sticky notes
When it was time to pass the baton, we made sure developers got everything they needed. From clear annotations to motion specs, everything was handed off with care. Questions were welcome, feedback was part of the process, and every component was built to scale accordingly.
The result? A fresh new website for Youforce that reflects who they are: sharp, smart, and radically simple.
HR tech can be human. And yes, design can make life easier.
Special thanks and big kudos to Joris Jonkman for the amazing collaboration and the drive you put into this project! Thanks to the team at Visma | Raet for the trust, collaboration, and ambition, and Mukund Basita and the team at Mavlers for their amazing high-quality and fast work!
