Under Armour

For Under Armour, the assignment was to create a new visual route for the Under Armour Sonic Trail Run Collection.

I was responsible for the new visual direction . Together with Edward (copy), we created a deck to accompany the new direction and the work present to the client.

For this project my experience with trail running came in handy. I know from trail running, the focus is all around the foot placement. You forget that you are running, purely focussing on the ground moving below you. This gives an incredible adrenaline rush and makes you feel truly there. I wanted to translate this feeling in the visuals, showing the adrenaline and zooming in on the foot placement.

Art direction: Isabel Felice da Silva
Copy: Edward van Veen
Agency: Code d' Azur