Lotus
Lotus wasn’t just launching an SUV—they were redefining electric performance with the Eletre, a hyper-SUV infused with pure racecar DNA. The challenge? How do you capture that speed, innovation, and boldness in a digital platform?
The solution was designing an online experience that’s as electrifying as the car itself. Over a year, our team brought the Eletre to life on screen, creating everything from seamless reservation flows to thrilling landing pages, immersive test-drive tools, and even an experimental Future Vision concept.
When Lotus launched the Eletre—a fully electric SUV with racetrack DNA—they needed a digital platform that matched its boldness. Enter our team. Over the course of a year, we worked tirelessly to bring their vision to life, creating everything from landing pages and reservation flows to testride booking tools, email campaigns, and beyond.
The challenge? Making this cutting-edge vehicle feel just as thrilling online as it is on the road. My solution was to dive deep into every detail, balancing sleek design, smooth functionality, and a touch of daring.
And the cherry on top? Collaborating on the Future Vision sidetrack, where I got to play with motion design and imagine what’s next. Because innovation doesn’t stop at the car. It extends to every click, scroll, and interaction.
Nicolas Bajada - Design Lead
Isabel Felice da Silva - Senior Designer
Micheal Carvalho - UX Senior Design
Krysa Robbertson - UX Senior Designer
Prototyping
Digital Design
Motion Design
Design System
Newsletters
In-store Displays
Future Vision Track
Lotus cars - Eletre & Emira
Agency: Code d' Azur
